You are at or close to getting to product-market fit, you are part of an experienced tech team working on your product and soon you’ll have to scale and don’t have experience here.

In this class, we introduce you to the key product management concepts needed to scale the right product and product features at the right time.

The blanks you can expect to fill are:

• How to organize and align a larger product team
• Effective strategies for prioritizing the roadmap
• Intro to behavioral psychology (influencing customer behavior)
• Network effects and other non-linear growth models

Preparation:

This workshop is ideal for startup founders, existing product managers, or anyone looking to transition into product management.

Instructor:

Zeke Silvani is the VP of Product and Growth for Abbey Road Capital’s portfolio company: Convert It Marketing. Previously he was a Senior PM at Capital One where he built new digital and financial products and a PMM at Google in Mountain View where he launched the Google AdWords mobile app.

About General Assembly:

General Assembly is the global leader in digital skills transformation, helping to power large-scale upskilling and reskilling initiatives for tens of thousands of adults. Over the past eight years, GA has trained over 80,000 adults in fields such as data analytics, data science, digital marketing, software engineering, and user experience design across 32 campuses in five countries.