Product-Led Growth Data Assessment

Product-Led Growth Data Assessment

Submit Your Startup’s Data, Get Feedback on its Performance

Get an alternative look at your business through our prism

Gauge the extent to which your customer engagement and retention can support product-led growth with a report that includes…

User & Revenue Quick Ratios

Are new users sticking around and increasing their spending? How efficient are user and revenue growth?

Engagement and Retention

How often do users use your key features? Do you have any "power users"?

Customer Lifetime Value

Are you benefitting from long-term customer relationships?

What we need from you?

Your startup's anonymized user-level raw data

We will ask you basic information about your startup business model, industry, etc

  • Business profile: That best represents your startup (e.g. marketplace, SaaS, Pre-Revenue, etc)
  • Industry profile: To provide recommendations aligned with your vertical
  • Anonymous event logs: Anonymized raw event logs*

ServBiz Cumulative Customer Revenue LTV by Monthly Cohort

ServBiz Rolling 28-Day Multi-day Users

ServBiz Rolling 28-Day Active Users

Examples of reports

Feel free to submit your data as many times as you like. Let us know on the Typeform if you are interested in TheVentureCity's product-led growth accelerator program and want us to take a closer look at your company.

the purpose of this tool

Why are we offering this tool to anyone?

Our work with startups is centered on product-led growth.

Every startup that works with TheVentureCity gives us access to their raw user generated data. We use it to measure their business's engagement and retention, signals of a proper user-focused, data-driven path to Product-Market Fit.

We decided to share this analysis with any startup team interested in quantitatively examining its company’s performance.

To learn more about how we think about product-market fit, growth accounting, customer lifetime value, and more, please visit our blog at

TheVentureCity dream team


What is “anonymized raw event logs?”

We are asking that you not send us “personal identifiable information,” or PII. In particular, this applies to the user ID field. Some systems use a user’s email address (ex: or a user-defined ID (ex: john_doe) from which the identity of that specific person could be determined. If your system uses PII for canonical user ID’s, we ask that you translate them to an ID number or alphanumeric code before you send us your data. We recommend not choosing the Amplitude option if you send any PII to Amplitude.

Where do I find my Amplitude API Key and Secret Key?

This link at the Amplitude website explains how to get this information.

What is the process? How long until I get my results?

Behind the scenes, a human will analyze your data and write commentary. We commit to returning the finished assessment within 2-3 business days from the time of your submission.

In what format will I receive the assessment?

We will provide you the assessment as a Google Data Studio link shared exclusively with the email address you provide. You will just need a web browser to access Google Data Studio.

My company is pre-revenue, so what information should I submit?

“Events” are the things that users do in your product. Some events such as purchases, transactions, registrations, referrals, posts, shares, or likes tie directly to the health of your product and should thus be considered “key events.” Money does not need to change for an event to be “key.” Let us know which of your events you consider “key” and we will help you measure how many users realize value from your product every week or month. Send us an “event log” of your key events: a record of every date/time a key event occurs and what user triggered that event. It captures the “who, what, when, where, and how much” of the activity in your product. For more on this topic, please visit “Understanding Event Logs.

In what format should I submit the data set?

We accept user-level event logs in three possible formats:

1. Comma-delimited text file (CSV), which you may upload via Typeform. [Note: if your data exceeds Typeform’s 10MB upload limit, please contact us at for more options] 

2. A Google Sheets spreadsheet, which you will need to share with, a Google service account that we control. For more info on how to share a Google Sheet, please go here 

3. Amplitude. If you have an active Amplitude account, we can access your account via the Amplitude API. We will need your API Key and Secret Key. For an explanation on how to find those keys, please go here

To learn more about how we think about product-market fit, growth accounting, customer lifetime value, and more, please visit our blog.

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