Product-Led Growth Data Assessment
Submit Your Startup’s Data, Get Feedback on its Performance
Get an alternative look at your business through our prism
Gauge the extent to which your customer engagement and retention can support product-led growth with a report that includes…
User & Revenue Quick Ratios
Are new users sticking around and increasing their spending? How efficient are user and revenue growth?
Engagement and Retention
How often do users use your key features? Do you have any "power users"?
Customer Lifetime Value
Are you benefitting from long-term customer relationships?
What we need from you?
Your startup's anonymized user-level raw data
We will ask you basic information about your startup business model, industry, etc
Examples of reports
Feel free to submit your data as many times as you like. Let us know on the Typeform if you are interested in TheVentureCity's product-led growth accelerator program and want us to take a closer look at your company.
the purpose of this tool
Why are we offering this tool to anyone?
Our work with startups is centered on product-led growth.
Every startup that works with TheVentureCity gives us access to their raw user generated data. We use it to measure their business's engagement and retention, signals of a proper user-focused, data-driven path to Product-Market Fit.
We decided to share this analysis with any startup team interested in quantitatively examining its company’s performance.
To learn more about how we think about product-market fit, growth accounting, customer lifetime value, and more, please visit our blog at http://oldsite.theventure.city/blog.
TheVentureCity dream team
We are asking that you not send us “personal identifiable information,” or PII. In particular, this applies to the user ID field. Some systems use a user’s email address (ex: firstname.lastname@example.org) or a user-defined ID (ex: john_doe) from which the identity of that specific person could be determined. If your system uses PII for canonical user ID’s, we ask that you translate them to an ID number or alphanumeric code before you send us your data. We recommend not choosing the Amplitude option if you send any PII to Amplitude.
Behind the scenes, a human will analyze your data and write commentary. We commit to returning the finished assessment within 2-3 business days from the time of your submission.
We will provide you the assessment as a Google Data Studio link shared exclusively with the email address you provide. You will just need a web browser to access Google Data Studio.
“Events” are the things that users do in your product. Some events such as purchases, transactions, registrations, referrals, posts, shares, or likes tie directly to the health of your product and should thus be considered “key events.” Money does not need to change for an event to be “key.” Let us know which of your events you consider “key” and we will help you measure how many users realize value from your product every week or month. Send us an “event log” of your key events: a record of every date/time a key event occurs and what user triggered that event. It captures the “who, what, when, where, and how much” of the activity in your product. For more on this topic, please visit “Understanding Event Logs.”
We accept user-level event logs in three possible formats:
1. Comma-delimited text file (CSV), which you may upload via Typeform. [Note: if your data exceeds Typeform’s 10MB upload limit, please contact us at email@example.com for more options]
2. A Google Sheets spreadsheet, which you will need to share with firstname.lastname@example.org, a Google service account that we control. For more info on how to share a Google Sheet, please go here
3. Amplitude. If you have an active Amplitude account, we can access your account via the Amplitude API. We will need your API Key and Secret Key. For an explanation on how to find those keys, please go here
To learn more about how we think about product-market fit, growth accounting, customer lifetime value, and more, please visit our blog.