Product-Led Growth Week


Learn how your product can be the main driver of growth and why this approach has been used by successful startups like Slack, Dropbox, Zoom & many others. 

Join us remotely September 21 – 25 and learn how your startup can build a repeatable playbook to acquire, retain & grow customers. 


Why participate in Product-Led Growth Week?

You and your co-founders will have the chance to hear how TheVentureCity approaches Product-Led Growth. 


Having come from high-growth companies like Facebook, Instagram, WhatsApp, Pinterest, eBay and others, our team has spent the last several years guiding 40+ startups through TheVentureCity’s intensive five-month Growth Accelerator program


Along the way we have continually refined our approach to growing startups based on extensive trial-and-error and pattern matching. Product-Led Growth Week is an opportunity for us to share the highlights with you in a condensed format. 


Over the five days, you will learn how we think about things like…

  • Moving quickly 
  • Designing the product in a user-centric way
  • Making the product the centerpiece of the go-to market strategy
  • Acquiring and retaining customers
  • Making data-driven decisions 
  • Fundraising 

Dates & Details:

This program is 100% cash and equity-free. Even better, at the end of the program we will select two participating startups to join our Growth Accelerator Program which includes a $100k investment, pending a due-diligence process. 

  • Dates: Monday, September 21 – Friday, September 25
  • Time Commitment: ~ 3 hours per day broken into a 1.5 hour morning session (11am – 12:30pm EST) and a 1.5 hour afternoon session (2:30pm – 4pm EST) 
  • Location: This program is fully remote. Join us from anywhere with adequate bandwidth!
  • Application Deadline: Monday, August 31st  
  • Acceptance Notification: All applicants will be notified of their acceptance status by Monday, September 7th 


Day 1: Mindset

  • Opening Session:  How TheVentureCity Thinks
  • Morning Session: The Importance of Speed
  • Afternoon Session: Startup Health

Day 2: Product

  • Morning Session: User Journey
  • Afternoon Session: NUX – New User Experience

Day 3: Data

  • Morning Session: Data Capture
  • Afternoon Session: Priorities Defined by Data

Day 4: Growth

  • Morning Session: User Acquisition
  • Afternoon Session: Growth Strategies

Day 5: Leadership & Fundraising

  • Morning Session: Leadership for Growth 
  • Afternoon Session: Fundraising Essentials 
  • Closing Session: From Engagement to Retention to Growth


What do we look for in startup teams?

We’re looking for software-enabled companies that have formed within the last two years and have at least two team members working on the business full time. All industries and life stages are welcome to apply.

What are the terms of the program?

The program is completely cash and equity free. At the end of the program, we will select two startups that will be offered an opportunity to join our Growth accelerator program, which includes a $100k investment, pending a due-diligence process. No commitment to join the accelerator is required.

What are the program sessions like?

Each session will be led by one of our in-house experts covering topics from product strategies, growth tactics, user acquisition, fundraising, etc. Our team has held high-level roles at some of the biggest tech companies in the world including Facebook, Google, Pinterest and Whatsapp. There will be plenty of time for Q&A. Please note the program is completely virtual so all sessions will be hosted via Zoom. 

What is the time commitment?

The program will run for one week starting Monday, September 21 until Friday, September 25 and consists of two 1.5 hour sessions each day (3 hours total per day). The first session goes from 11am EST/8am PST until 12:30pm EST/9:30am PST and the second session goes from 2:30pm EST/11am PST until 4pm EST/1pm PST. 

How many people from my team can participate?

To get the most out of the program, a minimum of 2 people from each startup team should participate in each session.

When will I be notified if I’m accepted into the program?

We will notify all applicants of their acceptance status by Monday, September 7th.

Does participation in Product-Led Growth Week increase my chances of getting accepted into the Growth Accelerator Program?

At the end of the week, two participating startups will be offered a spot in our Growth Accelerator program, pending a due diligence process. Participation in Product-Led Growth Week does not guarantee acceptance into the program but all participating startups will be eligible for consideration. 

Does participation in Product-Led Growth Week increase my chances of getting funded by TheVentureCity venture capital fund?

Participation in Product-Led Growth Week does not increase your chances of getting funded by us but you will have the chance to get to meet members of our Fund team and we’d love to stay in touch with you as you grow your business to see if there’s a good fit.


Through its product-led and data driven mindset, TheVentureCity helped our company Explorest identify our key levers for growth. Their team is comprised of experts across product, growth marketing and data analytics — and applying their insights and experience to our unique business challenges has helped us build an effective playbook to catalyze our next phase of growth.

  • Justin Myers, CEO & Cofounder, Explorest

Working under the culture and experience of TheVentureCity has taught me to have a much broader vision of technology applied to entrepreneurship. Lucky to work surrounded by such professional people.

Laurence Fortinoy, CEO & Cofounder, WOOM

With the help of TheVentureCity, we have been able to focus on product and growth to streamline our operations and scale uSizy.

Iñaki Garcia, CEO & Cofounder, uSizy


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