"The Growth scanner gave us new ideas to look at our data, like having the Growth Accounting on the number of messages, and listening to the big picture told with data. This is useful for every company that needs to measure metrics like growth, engagement or retention.”
"Traction is key for a startup, but sometimes you don’t have the time or resources to put the data up to see your evolution. This tool provides that. Our favorite part of the tool is seeing retention and community building super clear on our platform."
"The Growth Scanner gave us useful insights about our revenues. What we most valued was learning about a few metrics that we were not measuring and having benchmarks to compare ourselves.”
If your product is generating lots of usage data but your team has not yet hired someone to analyze it, this tool will help you bridge the gap.
MAU GROWTH ACCOUNTING
Measure health and growth potential signals
Are new users sticking around and increasing their spending? How efficient are user and revenue growth? Visualize the answers at a glance with the User & Revenue Quick Ratios chart.
MONTHLY COHORT USER RETENTION
Determine exactly how engaged are your users
The User Engagement And Retention chart will tell you how often do users use your key features and wether you have any "power users". The more users are engaged the more likely usage is to grow!
CUSTOMER LIFETIME VALUE
Get clear insights on Product-Market-Fit
Are you benefitting from long-term customer relationships? With a Customer Lifetime Value chart you'll get insights about the degree to which your usage data signals product-market fit.
Want to see more? Take a look at a full, live Sample Report that our team has prepared!
Get bottom-up insights from the data you are already generating
Having invested in more than 80 companies around the world our team at TheVentureCity has used the Growth Scanner to help founders transform their product user data into valuable insights helping them make critical decisions based on understanding:
Measure how your customer engagement and retention can support your startup's product-led growth
Why Are We Offering This Tool To Startups?
It is always enlightening for founders to see how efficiently their products are growing, but it is not so simple to transform large amounts of raw usage data into insights.
We decided to offer our Growth Scanner tool so we can share our analysis with any startup team interested in quantitatively examining its company’s performance without any expense to your company.
For us it’s a way to give back to the startup community and build relationships with strong founding teams.
The reports are built with anonymized data
During the data submission process we will only ask some basic information about your startup:
Frequently Asked Questions
We are asking that you not send us “personal identifiable information,” or PII. In particular, this applies to the user ID field. Some systems use a user’s email address (ex: firstname.lastname@example.org) or a user-defined ID (ex: john_doe) from which the identity of that specific person could be determined. If your system uses PII for canonical user ID’s, we ask that you translate them to an ID number or alphanumeric code before you send us your data. We recommend not choosing the Amplitude option if you send any PII to Amplitude.
We have built a data process & platform to generate automated reports. However, our secret sauce is that, behind the scenes, one of our Data Scientists, part of our team of investor-operators, will analyze your data and write commentaries. We commit to returning the finished assessment within 2-3 business days from the time of your submission.
We will provide you the assessment as a Google Data Studio link shared exclusively with the email address you provide. You will just need a web browser to access Google Data Studio.
“Events” are the things that users do in your product. Some events such as purchases, transactions, registrations, referrals, posts, shares, or likes tie directly to the health of your product and should thus be considered “key events.” Money does not need to change for an event to be “key.” Let us know which of your events you consider “key” and we will help you measure how many users realize value from your product every week or month. Send us an “event log” of your key events: a record of every date/time a key event occurs and what user triggered that event. It captures the “who, what, when, where, and how much” of the activity in your product. For more on this topic, please visit “Understanding Event Logs.”
We accept user-level event logs in three possible formats:
1. Comma-delimited text file (CSV), which you may upload via Typeform. [Note: if your data exceeds Typeform’s 10MB upload limit, please contact us at email@example.com for more options]
2. A Google Sheets spreadsheet, which you will need to share with firstname.lastname@example.org, a Google service account that we control. For more info on how to share a Google Sheet, please go here
3. Amplitude. If you have an active Amplitude account, we can access your account via the Amplitude API. We will need your API Key and Secret Key. For an explanation on how to find those keys, please go here
We are operator-led investors that support from first ticket to first round.
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